Improve Your In-Store Execution
One of the most highly regarded retail speakers and consultants in the United States and has 10 years of experience working with running stores. Dion will run two sessions at The Running Event: How To Improve Your In-Store Execution: Store owners say they get great ideas by attending The Running Event and other conferences, but sometimes struggle with executing what they’ve learned. Bringing it Home: How not to lose the momentum from the conference will be a 60-minute session which includes the time for small group work to learn how to create an action plan and act on it. In essence, this session will teach them to prepare an action plan for their return to their stores so the insights and great ideas do not just slip away. Dion will also run the TRE Master Class, a roundtable business discussion for store owners who own and run multiple doors or have single door operations with more than $3 million in annual sales.

Tuesday, Nov. 29, 1:00 PM, Special Session / Regency Ballroom R

The New Rules of Marketing and PR
The author of “Marketing Lessons from the Grateful Dead,” and a speaker and business consultant with years of experience working with independent businesses. You can’t generate attention in today’s always-on, web-driven world with dusty old strategies. The Web has liberated us from the tyranny of paying for attention. There are four main ways to generate attention: You can BUY attention (this is called advertising); you can BEG for attention (this is called Public Relations); you can BUG people one at a time to get attention (this is called sales) or you can EARN attention online by creating great information that your buyers want to consume such as YouTube videos, blogs, Twitter feeds, photographs, charts, graphs, and ebooks—it is all free and it will be covered in Meerman Scott’’s presentation “The New Rules of Marketing and PR.”

Wednesday, Nov. 30, 9:30 AM, Special Session / Regency Ballroom R

The Future of Retail and What It Means for Running Stores
Holly has over 15 years experience in the field of visual merchandising and retail design. Her vast skills are spread across numerous industries including cycling, running, active apparel, and specialty retail. Before starting 3 Dots Design, Holly consulted in the bicycle industry where she most recently oversaw all aspects of retail design and visual merchandising for Giant Bicycle. She was responsible for developing their fixture program, creating a merchandising manual, and building the creative guidelines for their global retail program. Additionally, Holly worked directly on the design and build out of 18 retail stores, being recognized with the “Best New Retail Concept” award for her flagship store design. Prior to her work with Giant Bicycle, Holly designed and merchandised for such brands as Pearl Izumi, Fleet Feet Sports, Moving Comfort, Hind Sportswear, as well as a number of specialty retailers. Holly lectures on merchandising and has been a key-note speaker at a number of sportswear industry events. She also leads merchandising seminars and trains retail staff on visual merchandising techniques. In her spare time, Holly can be found riding her bike across the country, preparing for the World Guacamole Championships or perhaps just relaxing while designing something new for her glass jewelry business…!

Tuesday, Nov. 29, 4:15 PM, Special Session / Regency Ballroom R

The Myths and Misconceptions around Resale Price and MAP Policies: What Manufacturers and Retailers Need to Know.
Gene Zelek focuses on marketing law, with an emphasis on pricing and channel management, including lawful resale price setting, differentiated pricing and distribution and retail relationships for a wide variety of well-known companies in diverse consumer and industrial industries. For more than 20 years, he has helped design, implement and enforce more than 180 successful minimum resale price (MRP) and minimum advertised price (MAP) policies. After concurrently receiving a law degree cum laude from Northwestern University School of Law and a MBA in marketing from Kellogg with Distinction, Gene practiced marketing law at a large international law firm and The Quaker Oats Company. He then became a Quaker product manager with shared responsibility for Cap’n Crunch® Cereal and Chewy Granola Bars before returning to the law. Gene is a partner in the Chicago law firm of Freeborn & Peters LLP and co-chairs its Antitrust and Trade Regulation Group.

Tuesday, Nov. 29, 2:45 PM, Special Session / Regency Ballroom R

Retail Best Practices
Gregg Frederick will review the latest trends in retail that are guaranteed to give retailers a quick hit list of take-a-ways that they can implement immediately into their business or benchmark their business against. Frederick will focus on how the best online retailers attract and retain their customers and how run stores can implement these practices into their physical and online stores. Frederick will discuss how these best practices have created sales velocity in less than 30 days and have helped his clients gain an average of 28% growth in the first 120 days of implementation. Gregg Frederick is the owner of G3 Development Group, Inc. in Orlando, FL. He has an MBA in Global Leadership Development from The University of Nebraska\Gallup Leadership Institute. Frederick is also a Certified Sales Executive, CSE, from Sales and Marketing Executives International (SMEI) and serves on their Board of Directors. Prior to starting G3, Frederick worked for the Giant Bicycle, as a Director of Sales and Business Development. He also served as the Director of Retail, responsible for developing, opening and actively managing over 150 Giant branded and Giant Partnership retail stores.

Wednesday, Nov. 30, 1:00 PM, Breakout Session B/ Regency Ballroom P

Educate & Train Your Staff So They Can Provide More Value to Your Store
Invest in your team by bring your best staffers to TRE for a special half-day training session. This session is for store managers and associates and will cover store operations, customer outreach and marketing and inventory management. TRE Training Camp will be led by Tom Griffen, a former running store owner who is now a retail consultant. In this three hour session, Griffen will cover the following topics in a lively, entertaining manner that will educate and train your staff so they can provide more value to your store:

Build Your Team: How to locate and hire candidates who fit into your culture.
Back to Basics: Facilitate an unforgettable Customer Experience in Your store.
Break Expectations: Live your store’s vision outside the four walls.

Wednesday, Nov. 30, 11:00 AM, Special Session / Blue Spring 1 + 2

Troy Leonard — — 352-624-1561

Contact Information
Troy Leonard, Show Director
Jeff Gruenhut
Katie O'Donohue
Christina Henderson
Jeff Nott
Sam Selvaggio
Mark Sullivan


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