|
|
| Monday, November 15 |
 |
Gutsy Leadership Dr. Kevin Frieberg Creating a great PLACE, where great PEOPLE, are inspired to do great WORK. Are your leaders worthy of the loyalty they desire from employees? Customers? Do your people care about your business as much as you do? Is everyone in your store committed to getting smarter, better, faster? Does your store provide unforgettable service—really? In this keynote Kevin will show you what other entrepreneurs are doing to answer these questions with an emphatic “YES!” Presented by New Balance |
 |
The Human Foot, The Running Shoe & The Future Simon Bartold Learn some of the latest theories and findings on biomechanics, injury prevention and footwear design from this internationally known researcher. Bartold recently received the Schuster Award, presented by the American Academy of Podiatric Sports Medicine to a researcher who has made an outstanding contribution to the body of knowledge of biomechanics and sports medicine. Presented by ASICS |
 |
Come Together: Generational Differences & How to Effectively Work with Someone Older or Younger than You. |
| Tuesday, November 16 |
 |
Customers Do Not Know What They Want Dan Mann, president The Mann Group In this session, we’ll show you the assumptions your sales staff MUST avoid in order to be most successful with your customers. Also, we’ll show you the assumptions your customers may have about you! We’ll show you why that is the case; How these assumptions translateinto poor behavior; and most of all, what can you do about it! Presented by Puma |
 |
Terms of Endearment Paul Erickson, Senior Vice-President, Client Services of RMSA The liveliest presentation on Inventory Management and Control that you will ever see. This presentation is interactive, employing actual case studies so that the participants hear from stores just like yours. We all know that too much inventory is a problem but what about too little? The presentation looks at the paradox of inventory and why having too little can actually be worse than having too much. The seminar examines how to determine sales potential and missed business in your inventory data. |
 |
How to Hire A Players and Find the Right People for Your Team Eric Herrenkohl, Herrenkohl Consulting Eric Herrenkohl is the author of the upcoming book “How to Hire A-Players: Finding the Top People for Your Team – Even if You Don’t Have a Recruiting Department.” He is also President of Herrenkohl Consulting, a firm devoted to helping business owners create the organizations they need to build the businesses they want. He has worked with a number of leading running stores on hiring, training and retaining staffers and putting the right people in jobs where they can be successful and help your store’s bottom line. |
| Breakout Sessions (Tuesday, November 16) Small focused presentations and open discussions on topics chosen by retailers |
 |
Foot Function and Fit: Shades of Gray By Jeff Gray, C.Ped., Superfeet Director of Education and Training Jeff Gray, C.Ped. has an extensive background in Applied Biomechanics and has been fitting footwear in a retail environment for over 30 years. Gain a greater understanding of a proper fit system in which every element works together to enhance your customer’s experience, health and foot function. Each foot is different –fitting footwear according to each person’s individual foot shape is not black and white! |
 |
The Doctor’s Office What are the most common running injuries treated by doctors today? And how do doctors interact with local running stores to keep runners healthy and on the road. This informative session, presented by the American Academy of Podiatric Sports Medicine, will share the medical point of view on what’s going on in running today with their patients and your customers. |
 |
How to Plan and Grow Your Apparel Business In this interactive breakout session, retailers will learn how to focus on buying and merchandising apparel and how the two functions go together. Topics will include” how to drive volume with foundational styles, drive differentiation with seasonal styles and drive traffic with heat styles. Presented by Nike |
| Nuts and Bolts (Tuesday, November 16) Small focused presentations and open discussions on topics chosen by retailers |
 |
Inside the Numbers: Your Roadmap to Business Health By Parker Karnan, Karnan Associates Session 1: The Retail Dashboard: In the first nuts and bolts session, Parker Karnan will demonstrate how the IRRA Specialty Running Dashboard provides you with ‘at a glance’ vital information that benchmarks your store performance and allows you to make smart business decisions. Session 2: Linking employee compensation to your goals: Employee compensation is a hot topic in 2010. What percentage of revenue should employee payroll be? How do you evaluate your staff and provide competitive compensation plans? In this second nuts and bolts session, Parker will show an employee structure that works for specialty running shops and includes evaluation techniques, and compensations plans that all use the store dashboard to measure performance and success. |
®2010 Formula4 Media LLC
