December 1-3, 2026 | Henry B. González Convention Center | San Antonio, TX

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by PR Project and FloTrack

The premier run and outdoor specialty retail conference and trade show

December 1-3, 2026

Henry B. González Convention Center

San Antonio, TX

What's New?

2026 Call for Education is Now Open

The Running Event 2026 education will center around the theme “Celebrating Run Specialty: Now and Tomorrow.”

Attend

Join our passionate community of specialty retailers and event management professionals for three impactful days of education, networking, business—and fun.

Exhibit

Connect with run and outdoor specialty retailers and event management professionals as they source new products and seek innovative solutions for their businesses.

Celebrate

Celebrate our special community of run and outdoor specialty retailers during dedicated networking events, one-on-one connections, and the Best Running Stores awards program.

The Running Event meets the highest standards of inclusion, for everyone. These standards have been developed and rigorously tested by specialist organization Clusivity, covering the experience of our attendees, the diversity of our speakers, and the accessibility of our venue.

What People Are Saying

"TRE is my go to event every year if I had to choose just one!"

“The Running Event is the most important trade show of the year for my agency.”

"The Running Event was an incredible opportunity to connect with other stores, vendors, and industry leaders. Being surrounded by so much knowledge and expertise is an experience in itself."

“The running community is really friendly and happy to pop into your booth and strike up a conversation, whether it's talking about gear, swapping adventure stories, these folks are eager to check out what's new and entertain new things.”

“TRE was a great event, and I really enjoyed how well ran everything was! It was organized and instructions for set up were clear and delivered in timely manner.”

Latest News

Running Insight

Running Insight delivers vital industry news for businesses in the sport of running, online and through an easy-to-read, high-impact digital magazine.

Leading The Charge
Seven months ago, my husband was offered a job at the University of Tennessee at Chattanooga, a city I had… Read More
Reuse and Repeat
Let’s start with this: What exactly is this thing called the “Reuse Economy?” Wayne Elsey: The reuse economy is a… Read More
Socking It to Landfills
With a helping hand from run specialty retailers, Smartwool continues giving old socks a second life with its five-year-old Second… Read More

Important Information

Please be aware that The Running Event has been the target of groups, some unreliable, that are trying to take advantage of attendees and exhibitors by offering all types of services. Do not click on any links from emails or groups that look suspicious.

The Running Event and its official vendors DO NOT SELL attendee lists under any circumstance. Companies or groups offering such lists are not affiliated with The Running Event in any way and cannot possibly have accurate attendee data.