In the footwear universe, performance footwear has become the major platform for the entire footwear industry. Much of this success relies on trust that footwear will help us navigate our lives pain-free. With all the features and benefits promised, the expectation is high. The opportunity to offer and provide these benefits is global. The information is available. People are looking for a purpose. Selling a pair of shoes is a purpose when it is to help improve the quality of people’s lives from the ground and floor up. That’s why pedorthic education and training can achieve corporate missions and goals, more (not less) profitably. The aging athlete, and all of us as we age, need skilled professionals to help us navigate our footwear journey pain-free. Brick and mortar is dependent on it. Career advancement opportunities are growing every day. People plus product plus purpose equals profit. Pedorthic education and training is a pathway.
Session Learning Objectives:
1.) Building and marketing your sports and wellness brick and mortar enterprise.
2.) Learning from 50 years of successful Pedorthists’s best practices. Their history is rich; our future is bright.
3.) Pedorthics – People – Product – Purpose = short and long-term Profit!
