Pete is dedicated to helping business owners transform their frustrations into freedoms by implementing frameworks that cut through the chaos of running a business. With over 29 years of experience as a business owner, including owning two successful shoe stores since 2010, Pete has honed his tips, tools, and techniques in the trenches of his own service and retail ventures. As a Certified Exit Planner Associate (CEPA), Pete’s ultimate goal is to help business owners set up their businesses to maximize value upon exit, ensuring they achieve their personal and financial aspirations.